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      <image:title>Home</image:title>
      <image:caption>EQUIPPING you with the tools to succeed Whether it’s sharpening your content, supercharging your sales and marketing strategy, or impressing clients with a bold new approach. We help you drive results and pick up industry-savvy skills along the way.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Liverpool FC</image:caption>
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  <url>
    <loc>https://www.feelgoodmarketing.co.uk/testimonials</loc>
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    <lastmod>2023-02-01</lastmod>
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    <loc>https://www.feelgoodmarketing.co.uk/about</loc>
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    <lastmod>2026-01-08</lastmod>
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      <image:title>About - About us.</image:title>
      <image:caption>Feel Good Marketing Co. was founded by Clare Jonik to help commercial and marketing teams transform, perform, and thrive. With two decades of experience across the full spectrum of businesses—from nimble SMEs to global enterprises—Clare discovered her true passion: enabling people to exceed expectations and deliver results that truly make a difference. To stay at the forefront of the industry and drive meaningful impact, Clare serves on the management team of the Content Marketing Association (CMA), regularly lectures final-year Business and Marketing students at Bath Spa University, and holds several Board positions within the industry. While every client is unique, three things consistently unlock success: a clear strategy, a trusted team, and a relentless focus on the prize. From purpose-driven brands like Black+Blum and Namene, to iconic names like Liverpool FC and YuLife, we work with clients of all shapes and sizes—and we’d love to hear from you. Get in touch!</image:caption>
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    <loc>https://www.feelgoodmarketing.co.uk/contact</loc>
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    <lastmod>2022-12-19</lastmod>
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    <loc>https://www.feelgoodmarketing.co.uk/services</loc>
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    <lastmod>2025-04-16</lastmod>
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      <image:title>Services - Commercial Strategy</image:title>
      <image:caption>Whether you're launching a new product, securing your next commercial partnership, or forging a lasting joint venture — we leave nothing to chance. We help you: Identify the tactics that drive results Craft compelling stories that win hearts and minds Build instant chemistry with prospects and partners Sell a vision that sticks We also upskill your sales teams to deliver with confidence — and close with impact. Our services include: Pitch-perfect sales process design Chemistry optimisation for meetings that convert Proposition development and market positioning</image:caption>
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      <image:title>Services - Marketing Strategy &amp; Brand Clarity</image:title>
      <image:caption>We help you cut through complexity to uncover high-impact opportunities — aligning every decision with your brand’s strategic north star. At the heart of it: your Brand House. Is it clearly defined? Does it inspire? Does it guide every touchpoint of your marketing? We help you build (or refine) a powerful foundation that answers: What do you stand for — and how does that translate into a clear value proposition? Which channels are delivering real, measurable results? What messages connect with your audiences — and convert them? When and where are they most open to hearing from you? Blending data, insight, and brand thinking, we separate what’s working from what’s just noise.</image:caption>
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      <image:title>Services - Content Strategy</image:title>
      <image:caption>Whether you’re starting from scratch or refining an existing approach, we deliver content strategies that empower your team and enable scalable, sustainable growth. Our services include: Channel performance review and optimisation Audience profiling and insight Messaging hierarchy and segmentation Tone of voice development Seamless integration with existing agency partners Flexible, on-demand creative support Practical tools and processes — yours to own and build on We recognise that systems, processes, and partners may already be in place. Our role is to support what’s working and strengthen what’s next — helping you land quickly, and expand with confidence.</image:caption>
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    <lastmod>2022-01-13</lastmod>
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    <lastmod>2024-07-23</lastmod>
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